I led videographers and product experts in creating a YouTube library of step-by-step repair and maintenance tutorials. Each video showed the right tools, parts, and methods, giving customers the confidence to succeed.
By applying YouTube SEO best practices, the videos ranked highly in search, boosted engagement, and doubled organic website traffic in one year. This strategy improved customer satisfaction, drove ecommerce sales, and reinforced the brand’s position as an industry leader—all in a cost-effective way.
My contribution: Content writing, SEO research, and content management (CMS).
The Data-Driven Marketer podcast is "The podcast for the modern marketer."
Software is eating marketing. This means marketing is now as much about data as it is about the creative side. Each week we explore topics and host guests for conversations at the intersection of marketing and data.
I produced and wrote episodes for both the main podcast and weekly news show. I managed the full production process, from scripting to publishing, across all channels, and created promotional content for social media, email, and editorial to expand reach and engagement.
Role: Podcast Producer & Writer
The MarTech Podcast: Data Makes the Difference With Jen Burns
In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s senior vice president of commercial operations, and Kim Davis, editorial director of MarTech, discuss the critical factors influencing commercial operations and how businesses can adeptly navigate changes to remain competitive.
Role: As content strategist, I developed the talk track, theme, and interview questions for a company executive. I aligned her insights with current business trends and areas of expertise, resulting in a cohesive episode that delivered multiple “aha” moments for listeners.
Working as a verbal designer at Illumina, I wrote a print and digital ad for USA Today. The winning headline read, “Lighting the path forward with genomics.” I connected Illumina’s main product (genomic sequencing machines), the Illumina brand, and the sole reason scientists rely on the technology for medical marvels—to shed light on genomic breakthroughs. The ad resonated with its intended audience for its clear message and direct focus on the people the product serves. As a result, we recorded a 40% increase in engagement on the correlated landing and a 20% boost in social media mentions across X, Facebook, and LinkedIn.
