I guided videographers and product experts while building a library of instructional YouTube videos for customers and the business. Each video walks users through the step-by-step process of machine repair and maintenance, highlighting the correct parts and tools while ensuring they have the resources to succeed. By integrating YouTube SEO strategies, I maximized the reach and impact of this content on YouTube and across the brand's editorial channels.
Through effective optimization, the videos consistently ranked highly in search results, increasing visibility, engagement, and doubling organic website traffic in one year. This approach strengthened customer satisfaction, increased organic traffic and ecommerce sales, and reinforced our position as an industry leader—all while being cost-effective.
My contribution: Content writing, SEO research, and content management (CMS).
The Data-Driven Marketer podcast is "The podcast for the modern marketer."
Software is eating marketing. This means marketing is now as much about data as it is about the creative side. Each week we explore topics and host guests for conversations at the intersection of marketing and data.
My Contribution: Episode writer and content producer
The MarTech Podcast: Data Makes the Difference With Jen Burns
In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s senior vice president of commercial operations, and Kim Davis, editorial director of MarTech, discuss the critical factors influencing commercial operations and how businesses can adeptly navigate changes to remain competitive.My Contribution: Episode Content Strategist
Working as a verbal designer at Illumina, I wrote a print and digital ad for USA Today. The winning headline read, “Lighting the path forward with genomics.” I connected Illumina’s main product (genomic sequencing machines), the Illumina brand, and the sole reason scientists rely on the technology for medical marvels—to shed light on genomic breakthroughs. The ad resonated with its intended audience for its clear message and direct focus on the people the product serves. As a result, we recorded a 40% increase in engagement on the correlated landing and a 20% boost in social media mentions across X, Facebook, and LinkedIn.
Illumina's product team approached for a unique request: a transcript for an awards video. We started by storyboarding the details about their prized genomic sequencer design and why it was worthy of the prestigious Red Dot Design Award. The following script helped our agency produce the awards submission video on time and under budget. The NextSeq 2000 is now a 2021 Red Dot award winner.
My contribution: Verbal design
