I led videographers and product experts in creating a YouTube library of step-by-step repair and maintenance tutorials. Each video showed the right tools, parts, and methods, giving customers the confidence to succeed.
By applying YouTube SEO best practices, the videos ranked highly in search, boosted engagement, and doubled organic website traffic in one year. This strategy improved customer satisfaction, drove ecommerce sales, and reinforced the brand’s position as an industry leader—all in a cost-effective way.
My contribution: Content writing, SEO research, and content management (CMS).
I produce campaign videos by leading both the strategic and creative process from concept to final delivery. I begin by defining the campaign theme, audience, and objective to ensure the message aligns with broader brand goals. From there, I write the script—crafting a clear narrative arc, key talking points, and a tone that reflects the executive’s voice.
During production, I guide narration and on-camera delivery, helping them communicate with clarity, confidence, and authenticity. By combining strategic messaging, storytelling, and performance guidance, I create executive-led campaign videos that are focused, persuasive, and aligned with overall content strategy objectives.
The Data-Driven Marketer podcast is "The podcast for the modern marketer."
Software is eating marketing. This means marketing is now as much about data as it is about the creative side. Each week, we explore topics and host guests for conversations at the intersection of marketing and data.
I produced and wrote episodes for both the main podcast and weekly news show. I managed the full production process, from scripting to publishing across all channels to show notes. I also created promotional content for social media, email, and editorial to expand reach and engagement.
Role: Podcast Producer & Writer
The MarTech Podcast: Data Makes the Difference With Jen Burns
In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Jen Burns, Dun & Bradstreet’s senior vice president of commercial operations, and Kim Davis, editorial director of MarTech, discuss the critical factors influencing commercial operations and how businesses can adeptly navigate changes to remain competitive.
Role: As content strategist, I developed the talk track, theme, and interview questions for a company executive. I aligned her insights with current business trends and areas of expertise, resulting in a cohesive episode that delivered multiple “aha” moments for listeners.
I developed and executed an employee-generated content strategy for Dun & Bradstreet focused on maximizing the value of existing customer webinar content. I analyzed webinar performance and audience engagement, identified the most frequently asked questions, and organized them by key themes and business priorities.
From there, I refined the messaging into concise, topic-driven scripts and produced short-form video content featuring in-house experts from our sales and service teams. By transforming long-form webinars into targeted, expert-led clips, I created scalable, high-impact content that increased reach, reinforced thought leadership, and delivered practical value to prospects and customers alike.
As a verbal designer at Illumina, I authored a cross-channel campaign for USA Today featuring the headline, “Lighting the path forward with genomics.” My strategy bridged the gap between Illumina’s sequencing technology and its deeper purpose: providing the "light" necessary for life-changing medical breakthroughs. By shifting the focus from technical hardware to human impact, the ad drove a 40% increase in landing page engagement and a 20% boost in social media mentions across X, Facebook, and LinkedIn.
