I produce a bi-monthly engagement email newsletter for small business owners, founders, and entrepreneurs. Monthly email themes align with communications, marketing, product and partner initiatives, ensuring cohesive messaging across owned channels.

Each email delivers education, insights, and industry news to brand- and problem-aware readers, building trust and strengthening recognition. This strategy doubled open rates to 36%+, increased CTR by 7%, and attributed 2.5 million dollars in annual revenue from 16 emails. I also repurpose our best performing emails across digital channels for added impact.

Contribution: Copywriting, content strategy, editing

Cisco CX hosted three exclusive events in collaboration with McLaren F1, a renowned chef, and a famous whiskey sommelier. Each invite-only event targeted select sales professionals and account leaders worldwide, who were nominated by their peers. The email campaigns highlighted compelling event details and provided a seamless RSVP process, meeting the global events team’s need for faster response times to improve planning and guest experience. Each primary email was supported by two drip-style follow-up reminders to increase attendance. The three emails resulted in selling out each event for the year.

My contribution: writing and content strategy

I crafted compelling headlines for demand-generation campaigns. Each example reflects clear, concise messaging that seamlessly integrates essential brand elements. These campaigns targeted brand-aware medical professionals, specifically those highly engaged with Illumina's paid social, email, or product initiatives. The most successful headlines highlighted themes of people, collaboration, and inclusivity, placing scientists and end-users at the heart of the narrative.

My contribution: Copywriting and content strategy

This collection of LinkedIn posts showcases native LinkedIn writing, including how to use voice, tone, and psychology frameworks to communicate different ideas on LinkedIn. I begin with topic research, apply my point of view (based on my experience), draft my narrative, publish the post, engage in the comments, and review the results. In the past year, I established a personal brand while replicating social media copy of "viral" status.

See all my LinkedIn writing activity

My contribution: Content Writing

The work below reflects my approach to developing organic social content that performs: audience-driven topics, crisp story framing, and posts built to educate, inform, and spark engagement. Each example demonstrates how I help brands stand out in fast-moving feeds like LinkedIn through purposeful, strategic messaging.

The Dun & Bradstreet D-U-N-S Number is essential for small businesses, yet it’s widely misunderstood—and often misrepresented—across social channels. To address this, I developed the “What’s Up with D-U-N-S” series, using a light, humorous tone to correct misinformation and deliver clear guidance. At launch, the campaign outperformed all other brand content for the year in both engagement and click-throughs, demonstrating the power of approachable education in driving results.

During tax season, I curated a partner brand and turned their top-performing educational resources into a LinkedIn-ready series. By reframing their insights for social, while maintaining accuracy and brand alignment, we produced meaningful cross-channel results: increased quality traffic for the partner and a 20% lift in engagement on Dun & Bradstreet’s posts compared to the previous campaign.

By building social proof directly into my go-to-market process, I create highly persuasive social content that strengthens brand credibility. In this example, I launched a TrustRadius presence, ran an incentivized email campaign to gather customer feedback, curated the strongest testimonials, and transformed them into shareable assets for email and social. The result: customer-voice posts generated twice as many reposts as non–customer-voice content.

I developed social content for a COVID-19 surveillance campaign, using clear problem/solution messaging shaped by user survey insights. The awareness phase delivered a 10% lift in engagement over the previous campaign, and the conversion phase achieved a 3% increase in CTR across paid channels—surpassing industry benchmarks and setting a new year-over-year performance high. The campaign’s top-performing keywords also informed future strategic direction.

My contribution: Copywriting and content strategy

Cisco Services Marketing sought to replace industry jargon with customer-driven messaging for their Q4 paid media campaigns. I facilitated two collaborative sessions with product marketing and customer marketing leaders, where we aligned on approved language and established creative constraints to select the most impactful value statements. Each ad leveraged validated benefits derived from customer testimonials. This approach resulted in a 2% higher CTR compared to the previous quarter's campaign, marking our largest performance improvement of the year.

My contribution: Copywriting

At Dreamforce, we deployed a three-person street team in San Francisco to engage with marketing leaders and company founders. The team gathered raw video footage, including marketing tips, best practices, and insights. I transformed each interview into compelling branded content for data-driven marketers to learn from and share with their audiences. I scripted interview questions for our event spokesperson and ensured the content aligned with our brand’s messaging. This initiative drove a 52% increase in social media post engagement within the Data-Driven Marketer community in just one week. The content provided a 25% increase in monthly traffic to our website.

My contribution: copywriting, content production, and content distribution.

The following examples highlight creative writing for a digital design and IT consultancy newsletter. Each email focuses on strategically selected topics designed to engage our ideal client persona. Topic research involved pitches, interviews, and analysis of secondary sources such as email performance data, social media trends, and press coverage. Annually, two-three clients cited the email newsletter as their reason for identifying with our agency over others.

My contribution: Creative writing and content strategy