These examples highlight an engagement email newsletter crafted for small business owners, founders, and entrepreneurs. 

Drawing insights from our most-read topics across email, social, and product campaigns, I developed quarterly content themes to align with product campaigns and partner marketing initiatives, ensuring cohesion across shared marketing goals.

Each email serves as a consistent source of education and engagement for brand-aware and problem-aware readers, creating a strong connection while reinforcing the brand’s presence in their professional lives. By delivering valuable insights, tips, and industry news, we position the brand as a trusted authority in the field.

This approach has doubled open rates beyond 36% monthly, achieved click-through rates of 6-12%, and attributed $120K in monthly revenue from the top-performing email this year. Additionally, the content serves as a reusable resource across other digital channels, amplifying its value across sales, service, and communications.

Contribution: Copywriting, content strategy, and editing

Cisco CX hosted three exclusive events in collaboration with McLaren F1, a renowned chef, and a famous whiskey sommelier. Each invite-only event targeted select sales professionals and account leaders worldwide, who were nominated by their peers. The email campaigns highlighted compelling event details and provided a seamless RSVP process, meeting the global events team’s need for faster response times to improve planning and guest experience. Each primary email was supported by two drip-style follow-up reminders to increase attendance. The three emails resulted in selling out each event for the year.

My contribution: writing and content strategy

I crafted compelling headlines for demand-generation campaigns. Each example reflects clear, concise messaging that seamlessly integrates essential brand elements. These campaigns targeted brand-aware medical professionals, specifically those highly engaged with Illumina's paid social, email, or product initiatives. The most successful headlines highlighted themes of people, collaboration, and inclusivity, placing scientists and end-users at the heart of the narrative.

My contribution: Copywriting and content strategy

This collection of LinkedIn posts showcases native LinkedIn writing, including how to use voice, tone, and psychology frameworks to communicate different ideas on LinkedIn. I begin with topic research, apply my point of view (based on my experience), draft my narrative, publish the post, engage in the comments, and review the results. In the past year, I established a personal brand while replicating social media copy of "viral" status.

See all my LinkedIn writing activity

My contribution: Content Writing

The following work demonstrates how I develop effective organic social media topics and posts with marketing and communications teams. In each case, I write to educate and entertain about specific topics and themes. Below are examples, each showing how I capture attention in busy social media feeds, such as LinkedIn.

The Dun & Bradstreet D-U-N-S Number is crucial for small businesses but often misunderstood. Many share incorrect information about it on social media. Our "What's Up with D-U-N-S" posts use humor to educate and, upon launch, gained more engagement and clicks than any other brand content this year.

During tax season, I partnered with an expert company (and marketing partner) to repurpose their top content for LinkedIn. This resulted in increased blog traffic for them and a 20% boost in engagement on Dun & Bradstreet's posts compared to the previous year.

By strategically incorporating social proof into my go-to market process, I can create a compelling and persuasive social media content to build credibility. In this example, I published a TrustRadius page, launched an incentivized email campaign, curated testimonials, and turned them into sharable content for email and social media. Results proved double the reposts of non-customer voice posts.

I created social media posts for a COVID-19 surveillance campaign. The awareness phase had 10% higher engagement than the last campaign, thanks to clear problem/solution messaging and user survey feedback. The conversion phase saw a 3% increase in CTR across paid channels, surpassing industry benchmarks and achieving our best year-over-year performance. High-performing keywords informed future strategies.

My contribution: Copywriting and content strategy

Cisco Services Marketing sought to replace industry jargon with customer-driven messaging for their Q4 paid media campaigns. I facilitated two collaborative sessions with product marketing and customer marketing leaders, where we aligned on approved language and established creative constraints to select the most impactful value statements. Each ad leveraged validated benefits derived from customer testimonials. This approach resulted in a 2% higher CTR compared to the previous quarter's campaign, marking our largest performance improvement of the year.

My contribution: Copywriting

At Dreamforce, we deployed a three-person street team in San Francisco to engage with marketing leaders and company founders. The team gathered raw video footage, including marketing tips, best practices, and insights. I transformed each interview into compelling branded content for data-driven marketers to learn from and share with their audiences. I scripted interview questions for our event spokesperson and ensured the content aligned with our brand’s messaging. This initiative drove a 52% increase in social medis post engagement within the Data-Driven Marketer community in just one week. The content provided a 25% increase in monthly traffic to our website and product pages.

My contribution: copywriting, content production, and content distribution.

The following examples highlight creative writing for a digital design and IT consultancy newsletter. Each email focuses on strategically selected topics designed to engage our ideal client persona. Topic research involved pitches, interviews, and analysis of secondary sources such as email performance data, social media trends, and press coverage. Annually, two-three clients cited the email newsletter as their reason for identifying with our agency over others.

My contribution: Creative writing and content strategy