Email Copywriting
I produce a bi-monthly engagement email newsletter for small business owners, founders, and entrepreneurs. Monthly email themes align with communications, marketing, product and partner initiatives, ensuring cohesive messaging across owned channels.
Each email delivers education, insights, and industry news to brand- and problem-aware readers, building trust and strengthening recognition. This strategy doubled open rates to 36%+, increased CTR by 7%, and attributed 2.5 million dollars in annual revenue from 16 emails. I also repurpose our best performing emails across digital channels for added impact.
Contribution: Copywriting, content strategy, editing
Email Banners
I developed branded email banners for annual campaigns, pairing strong visual hierarchy with clear, concise headlines that aligned seamlessly with core brand elements. Each banner was designed to capture attention quickly while reinforcing campaign positioning and maintaining visual consistency across channels.
These campaigns targeted brand-aware medical professionals, particularly those already engaged with Illumina’s paid social, email, or product initiatives, so messaging focused on deepening affinity and prompting action. The highest-performing banners emphasized themes of people, collaboration, and inclusivity, placing scientists and end users at the center of the story to humanize the brand and strengthen connection.
My contribution: Copywriting and content strategy
Account-Based Email Writing
Cisco CX hosted three exclusive events in collaboration with McLaren F1, a renowned chef, and a famous whiskey sommelier. Each invite-only event targeted select sales professionals and account leaders worldwide, who were nominated by their peers. The email campaigns highlighted compelling event details and provided a seamless RSVP process, meeting the global events team’s need for faster response times to improve planning and guest experience. Each primary email was supported by two drip-style follow-up reminders to increase attendance. The three emails resulted in selling out each event for the year.
My contribution: writing and content strategy
Creative Writing
The following examples highlight creative writing for a digital design and IT consultancy email newsletter. Each email focuses on strategically selected topics designed to engage our ideal client persona. Topic research involved pitches, interviews, and analysis of secondary sources, including email performance data, social media trends, and press coverage. Annually, two-three clients cited the email newsletter as their reason for identifying with our agency over others.
My contribution: Creative writing and content strategy
