Synaptiq wanted to build trust, showcase its value, and inspire potential customers to explore AI and machine learning projects.

I interviewed clients to understand why they chose Synaptiq. They told us they wanted clear, relatable problem-to-solution examples—not dense white papers.

As lead writer and content strategist, I introduced the before–after–bridge framework to shape concise, story-driven case studies. Each one showed:

• the challenge,
• Synaptiq’s solution,
• the business impact, and
• the human lives affected.

We then mapped case studies to personalized user journeys, which boosted engagement and improved lead quality within four months of the new site launch.

Role: Content Strategist & Writer