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Welcome,

I'm Dan Salcius.

I’m a writer and content strategist with over 10 years of experience helping global B2B tech brands connect with real people. I create clear, impactful messaging to improve brand visibility, support go-to-market efforts, and achieve sales goals. Whether it’s full-funnel content strategies, cross-platform messaging, or campaign optimization, I make ideas stick.

NetWise •

Explained: Verbal Design for Data-Driven Marketers

Data-driven marketing allows you to be matter of fact, less speculative, and more strategic. Processes, operations, and decision-making are supported by computers and software. Creativity and observation can influence ideation, but technology guides you to the most effective outcome or solution.

You can send a message out to see if it resonates with the people you want to reach and quickly get a signal back on whether or not they’re consuming or converting. You can answer the question “Is it wo
NetWise •

Metaverse Marketing: How Marketers Can Get Started

Various manifestations of the metaverse will be ad-supported, much like connected TV is today. And we can expect experiences in the metaverse to attract large audiences. Therefore, brands will see opportunities to subsidize experiences and lower the barrier of entry for everyone while creating affinity.

There’s untapped potential for effective marketing in the metaverse. The rollout of programmatic advertising in the gaming industry is a prime example. Both Sony and Microsoft are actively pursu

ABOUT ME

Dan is a skilled content leader with expertise in writing, content strategy, and content marketing. He possesses a strong understanding of voice and tone, with experience stewarding projects across technical and creative teams. He's adept at storytelling and solving complex communication problems using language and messaging. 

Dan has an MSc in Strategic Communications and a self-motivated passion for learning and sharing helpful information. He has a proven track record of supporting dynamic teams and executing projects with tenacity, collaboration, and focus. He's comfortable wearing multiple hats and bringing an entrepreneurial mindset to challenges.